About Us

Introducing Ourselves

Distinctions Executive Coaching, led by Joanna Bown, provides executive coaching services to individuals and teams at senior management and board level. For the individual, the focus is often on personal career development, leadership, and specific work-related challenges. For organisations, the benefits are improved executive retention, as well as increased commitment, creativity, and quality of communication from the executive in question.

About Joanna

Prior to becoming a corporate coach, Joanna worked in investment banking with Citigroup, South Africa, for the most part as a Senior VP, overseeing multinational clients across a number of varied vertical industry sectors. She also managed the international business segment for CEEMEA from Brussels and London, covering 16 industries across 38 countries. Her experience in international business and banking structures has proved an indispensable platform for relating to and understanding the variety of challenges facing her clients. Joanna is an MCC accredited Master Level Coach with the International Coach Federation (ICF).

Her approach

As a coach, Joanna’s core motivation is to help clients identify real meaning and purpose in their roles, given the speed and pressures of their external working environments. She does this by enabling the client to shift their perspective – creating self-awareness through mindfulness, building a resilient, grounded inner self, and helping them develop a new understanding of their patterns. In doing so, she aims to unearth latent potential, and helps them learn how they go about using that potential to achieve their desired goals. She also looks at how the client represents him/herself, their life, habits, relationships, body awareness, and self-care, as well as the amount of attention and energy that is available for change.